This category aims to reward a hotel's Digital Marketing Campaign over the last 12 months. Judges want to see campaigns that have increased engagement, traffic and revenue on digital platforms.

This category aims to reward the most productive and innovative application of AI technology within a hotel in the last 12 months. Judges will be looking for use cases that were ahead of the rest of the industry, to drive efficiency, enhance offerings, inspire creativity or improve processes across staff operations and guest experiences.

This category aims to reward hotels with technology implemented across its’ resort and amenities, including F&B and Spa, to enhance guest experiences, drive innovation and attract more reservations.

This category aims to reward a hotels’ guest loyalty program. Judges want to see evidence of improved guest experience, innovation, increased bookings, cost effectiveness and valuable insights.

This category aims to reward hotels who have implemented an Environmental, Social and Governance initiative in the last 12 months. Judges want to see initiatives that significantly reduce and improve their impact through best-practices in sustainable operations, green technology, maintenance, services, logistics, products, and supplies.

To be eligible for the Next Gen Hotelier award, the nominee should be a rising star from the younger generation of hoteliers, recently initiating positive change or a significant impact on the growth and innovation of their company. The major part of the change or impact should have occurred during the last year. The winner of this award will be recognized for their exceptional contributions to the technological and innovative advancements, bringing their company into the new age of the hotel industry and fostering an environment for guests of the future.

To be eligible for the CTO of the Year Award, the nominee should have recently initiated a positive change or made a significant impact on the growth and innovation of their company. The major part of the change or impact should have occurred during the last year. The winner of this award will be recognized for their exceptional contributions to the technological and innovative advancements within their company, demonstrating leadership that drives success and fosters a culture of continuous improvement and collaboration.

This category aims to reward hotels and their technology partners who have implemented or significantly refurbished a guest app over the last 12 months. Judges want to see evidence of usability, overall quality, uniqueness in the market, innovation and user interface and design.

This category aims to reward hotels and technology partners for their guest-facing technology in guest rooms, for in-room controls, streaming services, retail services, keyless rooms, and contactless payment. Judges want to see evidence of usability, overall quality, uniqueness in the market, innovation and user interface and design.

This category aims to reward hotels and technology partners for their digital solutions for guest check-ins and online concierges. Judges want to see evidence of usability, overall quality, uniqueness in the market, innovation in technology and efficiency, and user interface and design.

This category aims to reward hotels and technology providers. Judges are looking for evidence of hotels utilizing digital services and technologies to drive their operations, enable seamless communication and collaboration between different departments within a hotel. Provide evidence of streamlining operations, increasing efficiency and productivity, and driving employee satisfaction.

To be eligible for the Technology Provider of the Year Award, the nominee should have recently initiated positive collaborations with hoteliers or made a significant impact on the growth and innovation of the hotel industry. The major part of the change or impact should have occurred during the last year. The winner of this award will be recognized for their exceptional contributions to the technological and innovative advancements for hotels, demonstrating leadership that drives success and fosters a culture of continuous improvement and collaboration.