1. Build a Trusted Brand and Business

Winning or being shortlisted serves as a powerful endorsement of your brand. Expert judges thoroughly evaluate each entry, so being chosen is a strong validation of your business’s excellence.

2. Marketing and Publicity

The International Hotel Technology Forum is a well-established brand with an extensive network. Our awards marketing includes promotion on our website, through email campaigns, social media posts, and newsletter updates, giving finalists and winners year round exposure.

3. Boost Customer Loyalty and Retention

Awards provide external validation that can reassure customers, enhancing their loyalty and encouraging them to stay with your business.

4. Stand out from the competition

In a crowded market, awards can help your business stand out, making it more visible and appealing to potential customers.

5. Generate positive news stories

Winning or being shortlisted offers an excellent opportunity to create positive media coverage and enhance your business’s reputation.

6. Recognize and Motivate Your Team

Industry recognition is a great way to acknowledge your team’s hard work, boost morale, and attract new talent.

7. Network with Industry Leaders

The awards ceremony is a premier event attended by the industry’s top professionals, providing valuable networking opportunities and a chance to celebrate your achievements with peers.

8. Attract Investment and Partnerships

Being recognised can attract the attention of potential investors and partners, providing opportunities for growth and collaboration.

9. Benchmark Against the Best

Participating in the awards allows you to benchmark your business against industry leaders, helping you identify areas for improvement and innovation.

10. Enhance Brand Credibility

Winning an award from a respected organisation adds to your brand’s credibility, making your business more trustworthy and reliable in the eyes of customers and stakeholders.